Friday, 24 July 2009

"We surveyed 100 people..."

... although I doubt it was even that many.

We've all seen those stupid surveys, pretending to be a scientific survey when in fact that survey for a womans magazine about who is the worlds's sexiest bloke has only been conducted with only the ladies in the PR companies office and such like.

They usually try to keep up the pre-tense of either being a proper survey or at least throw in somewhere, somehow, that it's all just a piece of fun.

Well, Charlotte Martin, either wants to work in advertising or used to and forgot she is supposed to now be a journalist.

WHOSE body parts would you choose to create the perfect female body?

Nigella's ample chest, Kate's perfect pins and Beyonce's lovely bottom?

A new survey by organic weight loss experts Proactol has revealed which celeb body parts are deemed "most perfect" by UK men and women.

And the survey has some fairly suprising (sic) results.

I won't bore you with the details of the article as it just lists celebrity body parts and although the name of the company issuing the press release is mentioned as normal, there isn't usually a direct link to the company, is there...
For more information on Proactol and the perfect celebrity survey visit

A nice bit of advertorial there, churning out a press release, which Charlotte still got wrong. At the Proactol homepage there is no mention of the survey at all.


Daniel Hoffmann-Gill said...

Did they cut and paste some weird odd photshopped creature into the article?

Sim-O said...

Oh, the photoshopped illustration was the stuff of nightmares.

Sim-O said...

oh, bugger. I forgot a link to the article itself.

Now fixed.