Two weeks ago there was an article in the Sun which was basically a promotion for a book called "Big Fat Lies: Is Your Government Making You Fat".
Apparently some ex-city lawyer is taking on Big Govt, Big Shop and Big Food by showing how only she knows the Truth (TM) about what we should and shouldn't eat.
To be fair to the Sun, it quotes a Dietician (someone who is qualified and registered to speak on the issue) who states that the author is "cherry-picking" data as well as quoting the FSA's Chief Scientist who bluntly states "She has her own website selling a weight-loss programme based on her theory." and also labels it a "fad diet".
On the face of it, I'm leaning towards the book being a load of rubbish. However, I would like to be able to review the book to see who is correct, but do not have a copy. Is there anyone out there who does? If so, would you be willing to send me one? If not, does anyone have any reviews of it? I can't seem to find anything!
Showing posts with label advertorial. Show all posts
Showing posts with label advertorial. Show all posts
Tuesday, 23 February 2010
Friday, 24 July 2009
"We surveyed 100 people..."
... although I doubt it was even that many.
We've all seen those stupid surveys, pretending to be a scientific survey when in fact that survey for a womans magazine about who is the worlds's sexiest bloke has only been conducted with only the ladies in the PR companies office and such like.
They usually try to keep up the pre-tense of either being a proper survey or at least throw in somewhere, somehow, that it's all just a piece of fun.
Well, Charlotte Martin, either wants to work in advertising or used to and forgot she is supposed to now be a journalist.
I won't bore you with the details of the article as it just lists celebrity body parts and although the name of the company issuing the press release is mentioned as normal, there isn't usually a direct link to the company, is there...
A nice bit of advertorial there, churning out a press release, which Charlotte still got wrong. At the Proactol homepage there is no mention of the survey at all.
We've all seen those stupid surveys, pretending to be a scientific survey when in fact that survey for a womans magazine about who is the worlds's sexiest bloke has only been conducted with only the ladies in the PR companies office and such like.
They usually try to keep up the pre-tense of either being a proper survey or at least throw in somewhere, somehow, that it's all just a piece of fun.
Well, Charlotte Martin, either wants to work in advertising or used to and forgot she is supposed to now be a journalist.
WHOSE body parts would you choose to create the perfect female body?
Nigella's ample chest, Kate's perfect pins and Beyonce's lovely bottom?
A new survey by organic weight loss experts Proactol has revealed which celeb body parts are deemed "most perfect" by UK men and women.
And the survey has some fairly suprising (sic) results.
I won't bore you with the details of the article as it just lists celebrity body parts and although the name of the company issuing the press release is mentioned as normal, there isn't usually a direct link to the company, is there...
For more information on Proactol and the perfect celebrity survey visit Proactol.co.uk
A nice bit of advertorial there, churning out a press release, which Charlotte still got wrong. At the Proactol homepage there is no mention of the survey at all.
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