Saturday, 16 August 2008

The ghost of Hillsborough

Hillsborough still haunts The Sun.

The Morning Advertiser:
Carlsberg has teamed up with The Sun newspaper to offer readers a free pint of Carlsberg on the August bank holiday weekend.

The promotion will run in The Sun on 23 August, offering 3.2 million readers a voucher that can be redeemed for a free pint of Carlsberg on Sunday, 24 August in more than 13,000 UK pubs.

Erm. Not anymore:
Carlsberg's Sun promotion: Probably worst idea in the world

RED-FACED Carlsberg bosses have apologised to outraged Liverpool fans for their aborted beer promotion with The Sun.

The Danish brewer yesterday axed a deal with the tabloid newspaper to give readers a free pint over the August bank holiday weekend.
Mr Strudahl, part of the [Carlsberg] team which sealed the Anfield sponsorship deal in 1992, confirmed hundreds of strongly-worded letters and emails were sent to their Scandinavian headquarters from all corners of the world.

Probably for the best


septicisle said...

Oh dear. You have to laugh, don't you?

Sim-O said...

Oh yes. Indeed.

Phil BC said...

I couldn't help but let slip a giggle of glee when I read this.