Saturday, 16 August 2008

The ghost of Hillsborough

Hillsborough still haunts The Sun.

The Morning Advertiser:
Carlsberg has teamed up with The Sun newspaper to offer readers a free pint of Carlsberg on the August bank holiday weekend.

The promotion will run in The Sun on 23 August, offering 3.2 million readers a voucher that can be redeemed for a free pint of Carlsberg on Sunday, 24 August in more than 13,000 UK pubs.


Erm. Not anymore:
Carlsberg's Sun promotion: Probably worst idea in the world

RED-FACED Carlsberg bosses have apologised to outraged Liverpool fans for their aborted beer promotion with The Sun.

The Danish brewer yesterday axed a deal with the tabloid newspaper to give readers a free pint over the August bank holiday weekend.
...
Mr Strudahl, part of the [Carlsberg] team which sealed the Anfield sponsorship deal in 1992, confirmed hundreds of strongly-worded letters and emails were sent to their Scandinavian headquarters from all corners of the world.


Probably for the best

3 comments:

septicisle said...

Oh dear. You have to laugh, don't you?

Sim-O said...

Oh yes. Indeed.

Phil BC said...

I couldn't help but let slip a giggle of glee when I read this.