The Morning Advertiser:
Carlsberg has teamed up with The Sun newspaper to offer readers a free pint of Carlsberg on the August bank holiday weekend.
The promotion will run in The Sun on 23 August, offering 3.2 million readers a voucher that can be redeemed for a free pint of Carlsberg on Sunday, 24 August in more than 13,000 UK pubs.
Erm. Not anymore:
Carlsberg's Sun promotion: Probably worst idea in the world
RED-FACED Carlsberg bosses have apologised to outraged Liverpool fans for their aborted beer promotion with The Sun.
The Danish brewer yesterday axed a deal with the tabloid newspaper to give readers a free pint over the August bank holiday weekend.
Mr Strudahl, part of the [Carlsberg] team which sealed the Anfield sponsorship deal in 1992, confirmed hundreds of strongly-worded letters and emails were sent to their Scandinavian headquarters from all corners of the world.
Probably for the best