Their first post about him, when he took over in November 2007, was a good one:
And so the Sun rises on a new era, with Gordon Smart taking over the controls at the paper's Bizarre column.
Hey... he's called Gordon, and you know who else is called Gordon?
Yes, yes, the "moron" in Jilted John's hit, but you know who else?
Yes, the Prime Minister. But it's not a thought they'd push, is it?
Prime Minister of showbiz ... new man Gordon
Oh. They are.
Read Gordon's manifesto
And push it, and push it.
WE are both Scottish and called Gordon – but that’s where the similarities between the Prime Minister and me end.
Well, yes. Gordon Brown doesn't look like he's one of the guys who turn up at the end of Homes Under The Hammer saying "I would value this property at £137,000...", for a start.
But they came up with the goods, that we here at The Sun - Tabloid Lies are interested in when they dissected Gordon's 'manifesto' - the hypocrisy...
HEALTH: The Caners League continues. All celebrities, nonebrities and musicians are actively encouraged to get tanked up and cause high jinks.
We wonder if - while Gordon was chuckling over the thought of encouraging people to drink too much, did he bother to read his own paper? Only Rebekah's editorials seem to send out the opposite message:
It hit a nerve with decent families who worry when their children go out that they might not return alive.
They worry about round-the-clock access to strong, ever-cheaper booze and the pressure on youngsters to drink themselves stupid.
...again and again:
Cheap alcohol fuels the violence. Yet as a society we accept alcopops, booze marketed specifically at kids, and we regard binge-drinking as a bit of a joke.
Can the front of the paper really complain that young people are encouraged to drink themselves stupid and binge-drinking is seen as a joke when its showbiz editor is, erm, encouraging people to drink themselves stupid and regards binge-drinking as a bit of a joke?
EDUCATION: Hear about new bands, comedians, actors and characters on Bizarre first. The next OASIS, PETER KAY and JAMES McAVOY will be unveiled by this new regime.
That's a major break with the past, as those three would have been unveiled by the NME, The Sunday Show and Stephen Fry, of course.
...and then took the piss. Rather a lot.
Anyway, back to the present. It's one of Gordon's underlings that gets mentioned about an Amy Winehouse story:
BACK TO WHACK
AMY WINEHOUSE faces arrest after allegedly whacking a woman dancer in the face.
Sherene Flash, 30, said junkie Amy punched her in the eye after she asked to take the star’s picture.
Amy then ran off, crying out: “Life can’t go on. I can’t do this any more.”
And the diagnosis from our new friends:
A woman claims that Winehouse hit her. Which might be terrible, if true, but given that Winehouse has hit people before, it's hard to see how this could count as a "new low" - bumping along the bottom, perhaps.
And the claim that she's "facing arrest"? This seems to be simply bollocks:
Cops were called to the £700-a-ticket End Of Summer Ball in central London, where Amy performed, and took a statement from Sherene.
They are expected to quiz Back To Black and Rehab singer Amy, 25, later.
So Smart, French and The Sun aren't even sure if the police are going to proceed with the matter - "expected" to - and have absolutely no reason to claim at this stage that she's "facing arrest". In the broader sense, perhaps, of "if it's true, and if they feel there's a point in pursuing the case, she would face arrest" - but that's not quite the same thing, is it?
Indeed, the only mention of arrest in the actual story is in the padding flam at the bottom:
Outside the ball, five cops had to restrain a well-dressed woman after a row with her boyfriend.
See Amy on stage and the woman being arrested by clicking on the link below.
Yes, some random woman was arrested, so they've shoved a photo of her on the Sun site for no apparent reason.
So, Amy faces arrest when she hasn't even been questioned yet? Way to go The Sun