The Sun is full of sympathy:
Frantic Coleen called the venue from their home in Prestbury, Cheshire, but the camera could not be found. Someone tried to sell the photos to media outlets, who turned them down.
A Rooneys spokesman said: "Wayne and Coleen take their son's privacy very seriously."
The paper even takes care to pixelate the face of the small child in a photo used to illustrate the story.
What do you mean, is there a whiff of hypocrisy here? Why, no, for The Sun has never run photos of the child unpixelated. Why, even if you thought they might have done, someone has quietly removed all the pages from the archive where, for example, they might have published a curiously-obtained photo of Kai visiting Father Christmas. Sure, the URL - http://cma.thesun.co.uk/sol/homepage/news/3265032/Wayne-and-Coleen-Rooneys-son-Kai-visits-Santas-Grotto.html - still exists, but there's nothing on the page.
Nobody can point a finger.
...unless you do a search for 'kai' that is.
(If/when the items are removed from the Suns' search index, Simon has a screeshot at his post.)