You may or may not be aware of the weekly science Podcast "The Pod Delusion". It's best thought of as a UK version of "The Skeptics Guide to the Universe", which I've previously mentioned.
Their latest episode (#36) includes a report by Marsh which is entitled "Football Crazy?".
It relates to an article in the Sun about a claim that men - playing to a stereotype - do think of football more than sex.
I don't want to give it away - other than saying that there's less than meets the eye to the Sun's claim - and so you just listen to it (starting at 28:25) as well as the rest of the podcast. I would also recommend subscribing to the cast as part of your regular listening.