If these birthday/anniversary celebrations are really about 40 years of Rupert Murdoch, then by all means, let's wheel the old bastard out so we can stick some candles in him.
A copy of the front page of The Sun from 14 November, 1969. Click to enlarge. (Note the Orwellian announcement in the sidebar, promising some impending doubleplusgood news of the uppermost importance.)
A remixed version of the '40 years' television commercial that's been running in recent days
UPDATE - Do check out this tasty bit of audio hosted over at Chicken Yoghurt.